If theres one thing I suggest that people do before they go shopping for any reasonably expensive item, its that they make a list of the features they actually need before they go and stick to that list.
There are several parts to that simple suggestion, though.
First of all, how do you know what features you need? Often, the assumption is that you have to know some things about what the product can do before you can decide which ones you need.
Thats a bad assumption. Not knowing what you want before you go shopping makes you into a target for a salesperson.

The best approach is to sit down and ask yourself why exactly youre even thinking of making this purchase in the first place.
Why are you thinking of buying that camera? That phone? That washing machine?
You might think the answer is really obvious, but when you actually think about the question for a little bit, it becomes much harder.
For example, you dont buy a cell phone because you need a cell phone.

May 14th, 2012
Kevin Martinez
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