July 14th, 2011 
Paul Smith Deseret News:
Take two cups of creativity, add a cup of practical thinking and season the mix with market savvy.
Thats the recipe for making a Mormon entrepreneur.
In recent years, clever Mormon marketeers have pitched everything from having your family history printed on a set of brass plates (complete with rings) to action figures of Ammon (complete with a set of severed arms).
There have been chess sets where Book of Mormon bad guys like Korihor and Gadianton take on good guys Nephi and Moroni.
In short, Mormons have been at this a long time. They sold goods to gold miners heading to California in 1849 and sold hand-held funeral home fans to sweltering Saints attending church back in 1949.
What ingredients make you a successful entrepreneur?
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