SMART Goals
SMART stands for specific, measurable, attainable, realistic, and timely. The acronym is significant because a good goal is one that incorporates each of those characteristics. (there are some versions of that acronym that swap out words but the basic gist is the same)
It’s important to set goals in the first place, SMART or otherwise, because it’s always valuable to have a target. Without a target, you don’t know what you’re aiming for. The other characteristics that make a goal SMART will help maintain motivation, which is absolutely crucial.
How do we turn a not-SMART goal into a SMART one? Let’s take the old classic, “lose weight.” Lose weight lacks all of the characteristics of a SMART goal. It’s not really a goal but more of a statement on a process, right? You are constantly losing and gaining weight.
A better version would be to lose 10 pounds before March 1st, depending on how “realistic” that is for you (if you weigh 100 pounds, probably not realistic). It’s specific (10 pounds), measurable, attainable, realistic, and timely (March 1st).
What’s important in setting a SMART goal is that you can measure your progress, which can boost your motivation to complete the goal. As each week passes and you trim off a pound or two, you feel that goal getting closer and closer. That, in turn, motivates you to push onward.
So this year, set some SMART goals and have a kick ass 2011!

January 25th, 2011
Travis Brown
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