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Google has added new tools to Google Analytics and Google Webmaster Tools that allow you to monitor the effect that +1 and other social plugins, such as Facebook’s Like Button, have on your website’s traffic.

The new +1 analytics includes Search Impact Report which shows you how +1s impact your organic search traffic. You’ll be able to see how +1s impact your clickthrough rate, total amount of +1s on a specific page, as well as clickthrough rates with and without +1 annotation.

“You can find out if your clickthrough rate changes when personalized recommendations help your content stand out,” Google software engineer Dan Rodney wrote in a blog post “Do this by comparing clicks and impressions on search results with and without +1 annotations. We’ll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.”

The Activity report shows the number of times your pages have been +1?d, from buttons on your site, and on other pages like Google Search. The Audience report will display aggregate geographic and demographic data about people who clicked on +1 button on your pages. Google said it will only show this info when a “significant” number of users have +1?d your website pages.

Google has also added a Social Plugin Tracking to Google Analytics which includes three social engagement reports that give you insight in different types of sharing actions that happen on your website. Now you can track various social actions including +1 button clicks, Facebook “Likes” and Del.icio.us bookmarks, but first you’ll need to configure the JavaScript for Analytics.

The first of three reports is the Social Engagement report which tracks behavior changes for visits from social plugins. According to Google you can “compare number of pages viewed per visit, average time on site, bounce rate, and other metrics for visits that included and did not include social actions.” This way you can see if people who used social plugins on your pages spend more time on your site than those who didn’t.

The Social Actions report tracks the number of social actions your website visitors take on your site, and Social Pages report allows you to compare your pages to see which are driving the most Facebook actions, the most Twitter actions, or the most Facebook Like actions.

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